Making Good Decisions Easier
Every single decision counts if we’re to make sustained progress towards a climate-ready region. That means continuing to challenge the outmoded view that there is an inevitable trade-off between economic, social and environmental goals
Sheffield’s trailblazing advertising policy
Sheffield City Council is leading the way in discouraging the promotion of products that fuel the climate emergency, by creating a new Advertisement and Sponsorship Policy that excludes many polluting products and brands.
Adverts for airlines, airports, fossil fuel-powered cars (including hybrids) and fossil fuel companies, are no longer permitted on council-owned advertising billboards. The policy also covers the council’s social media, websites, publications and sponsorship arrangements.
This groundbreaking step aims to help people make better decisions in a shift towards low carbon lifestyles, by reducing the amount of visible marketing for products that have a high carbon impact. It also covers the promotion of gambling, alcohol, vaping and unhealthy food, and aims to protect against the disproportionate impact of unhealthy advertising on lower income communities and young people.
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Managing our land and water so it benefits us all
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Activating the power of businesses and organisations
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